Premium Quality & Expertise in Design

Blue Holdings' multi-brand strategy has created one of the most sucessful clothing companies in the world. Our principal designers have previously assisted companies such as Diesel, Replay, and Levis in their design and development.

Variety & New Additions

Our jeans are available in multiple combinations of washes, fabrics and finishes with as many as 20 different combinations of styles. Although the majority of our sales arise from jean products, our lines are balanced by other classifications including knits tops, wovens, and accessories. Our overall product strategy is to offer multiple brands of apparel in the premium and better denim segments. Our goal is to employ a multi-brand strategy which diversifies the fashion and other risks associated with reliance on a limited number of product lines. We are repositioning the Yanuk brand, to distribute jeans and accessories at adifferent price point from those of Antik Denim and Taverniti So Jeans. Faith Connexion will remain a collection oriented brand.