Jimmy Taverniti redefined the influence of "American Vintage Style" in Europe during the 1980's. Jimmy interpreted this signature style fusing sophisticated fabrications with intricate attention to detailing and construction.

"I love what is worn and weathered" says Jimmy. His passion for vintage styling drives him to create and experiment with new wash techniques as well as dye processes. From the beginning, Jimmy strongly believed that the look and feel Vintage Fashion would continue to influence modern sportswear and define a relaxed, yet elegant lifestyle. He was right. Jimmy is one of the first contemporary designers to refine this naturally worn and chic look.

All of the fabrics Jimmy uses are carefully analyzed before being integrated into his line. Silk, denim and leather are among his favorites. Indigo dye, natural pigments, and random discoloration are some of the effects that have been pioneered by Jimmy for the Taverniti collection.

In 2004, Jimmy and his long-time friend Paul Guez (founder of Sasson Jeans) joined forces to launch "Taverniti So Jeans". This exclusive denim collection gives Jimmy the opportunity to apply his vintage expertise to a purely contemporary jeans line.

Jimmy's team continue to develop new wash treatments and fits, using the finest premium denim for the jeans collection. Jimmy has rounded out the Taverniti So collection with tops and outerwear made from sensuous knits and striking wovens. The fabrics are sourced around the USA, and many are from Japan and Europe. The styling is "vintage chic". Each piece is intentionally finished with the worn "patina". Casual yet elegant, Taverniti So Jeans continues to evolve the collection this year with the heritage of an All-American vintage aesthetic.